Skip to content
Solar Marketing App
Solar Marketing
VIEW
Serving Utah Solar Businesses

Utah Solar Installation Contractors

Partner with the Beehive State's premier solar energy professionals delivering clean power from the Wasatch Front to Southern Utah's deserts

Local Market Expertise
Nationwide Coverage
Proven Results
Local Expertise

Why Solar Companies Choose Lead Marketing Strategies

Utah’s solar energy market has blossomed into one of the Mountain West’s most vibrant installation landscapes, driven by exceptional solar irradiance, strong population growth, and a unique combination of environmental stewardship and economic pragmatism that resonates with Beehive State residents and businesses. With solar resources averaging 5.5-6.5 peak sun hours daily across most of the state and over 220 sunny days annually, Utah provides outstanding natural conditions for photovoltaic generation that translate into excellent customer returns on solar investment. The Wasatch Front corridor from Ogden through Salt Lake City to Provo contains the majority of Utah’s population and drives most residential solar activity, where new construction surge, high home ownership rates, and growing families seeking energy cost stability create consistent demand for quality installations. Rocky Mountain Power’s service territory spanning most of Utah has implemented evolving net metering and interconnection policies that contractors must track carefully, as regulatory changes have historically impacted solar economics and customer decision-making throughout the market. Southern Utah’s desert regions around St. George and Cedar City enjoy even more exceptional solar conditions, with retiree communities, vacation properties, and growing permanent populations seeking clean energy solutions in one of America’s sunniest regions. Utah’s commercial solar sector has expanded substantially, with ski resorts, technology companies, manufacturing facilities, and retail operations recognizing both economic and environmental benefits of solar investment. The state’s distinct geography ranging from mountain installations requiring snow load engineering to desert arrays maximizing extreme irradiance demands contractors maintain versatile technical capabilities. Utah’s solar workforce has grown alongside the market, with local companies and national operators competing to serve a customer base that values quality workmanship, reliable warranties, and honest communication about system performance expectations.

Local Market Knowledge

We understand Utah's unique market dynamics and consumer behavior.

Dominate Local Search

Get found when Utah customers search for your services online.

Proven Growth Strategies

Strategies that have helped Utah businesses grow 300% on average.

Market Insights

Understanding the Solar Market

The solar market presents significant opportunities for businesses that understand how to reach today’s customers.

$743 million
Total market size
22.4%
Annual growth rate
165+
Number of businesses
4,800+
Industry employment
Why Choose Us

Why Utah Solar Businesses Trust Us

We've helped hundreds of solar businesses across Utah grow their businesses. Here's why they choose us.

Industry Specialists

We focus exclusively on solar marketing – it's all we do.

Local Market Expertise

We understand Utah's unique market and how to reach your customers.

Proven Results

Our Utah clients see an average 300% increase in qualified leads.

No Long-Term Contracts

We earn your business every month through results, not contracts.

Our Track Record

19+
Years Experience
500+
Clients Served
4.9
Google Rating
300%
Avg. Lead Increase
Local Markets

Solar Marketing by City

Discover opportunities in Utah's key markets.

Market Insights

Utah Solar Market Challenges

Utah's solar market presents specific challenges that require tailored marketing approaches.

Evolving Net Metering Policies

Evolving Net Metering Policies is a common challenge in the Utah market that affects many solar businesses.

Our Solution: Rocky Mountain Power's net metering program changes have impacted solar economics over time, requiring contractors to maintain current knowledge of rate structures, export compensation, and grandfathering provisions that affect customer savings projections and system sizing decisions.

Extreme Elevation and Temperature Variations

Extreme Elevation and Temperature Variations is a common challenge in the Utah market that affects many solar businesses.

Our Solution: Utah installations span from desert floors near 3,000 feet to mountain communities above 7,000 feet, requiring equipment rated for vastly different temperature ranges, snow loads, and UV exposure levels that demand careful specification for each project location.

Air Quality Concerns and Inversions

Air Quality Concerns and Inversions is a common challenge in the Utah market that affects many solar businesses.

Our Solution: Salt Lake Valley's infamous winter inversions create unique soiling conditions that can impact panel performance, requiring customer education about maintenance needs and realistic production modeling that accounts for reduced irradiance during inversion periods.

Snow Load and Mountain Installations

Snow Load and Mountain Installations is a common challenge in the Utah market that affects many solar businesses.

Our Solution: Higher elevation Utah communities experience significant snowfall requiring robust mounting systems, appropriate tilt angles for snow shedding, and engineering that meets substantial snow load requirements while maintaining roof warranty coverage.

Rapid Market Growth Competition

Rapid Market Growth Competition is a common challenge in the Utah market that affects many solar businesses.

Our Solution: Utah's attractive solar market has drawn numerous competitors creating pricing pressure and customer confusion, requiring established contractors to differentiate through quality, service, and demonstrated local experience rather than race-to-bottom pricing strategies.
FAQs

Utah Solar Marketing Questions

Utah solar customers benefit from the federal Investment Tax Credit and may qualify for various utility rebates through Rocky Mountain Power’s Wattsmart program. The state previously offered tax credits that have since expired, making federal incentives and utility programs the primary financial benefits.

Rocky Mountain Power’s current net billing program credits solar customers for excess generation at rates that vary from retail prices. Customers are assigned to specific rate schedules based on installation date, with older systems often enjoying more favorable grandfathered terms than new installations.

Utah residential solar systems typically achieve payback within 9-13 years depending on system size, current net metering rate assignment, and local conditions. The state’s excellent solar irradiance partially offsets less favorable recent utility policies compared to neighboring states.

Utah solar installations are designed with appropriate tilt angles to facilitate snow shedding, and panels typically clear within days of snowfall. Higher elevation installations may experience longer snow coverage periods, but increased cold-weather efficiency and clear winter days help offset seasonal production variations.

Residential and commercial solar installations reduce demand for fossil fuel electricity generation that contributes to Utah’s air quality challenges, particularly during winter inversions. Solar adoption represents meaningful individual action toward cleaner air while providing economic benefits to property owners.

Ready to Dominate Utah's Solar Market?

Let's discuss how we can help your Utah solar business attract more customers and grow your revenue.

Solar Marketing in Other States

We serve solar businesses nationwide. Find marketing services in your state.