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Serving North Carolina Solar Businesses

Premium Solar Leads in North Carolina

Connect with qualified residential and commercial customers in the Southeast's top solar market with strong utility programs and excellent solar resources.

Local Market Expertise
Nationwide Coverage
Proven Results
Local Expertise

Why Solar Companies Choose Lead Marketing Strategies

North Carolina has established itself as the undisputed leader in southeastern solar development, consistently ranking among the top five solar states nationally despite the absence of the aggressive state incentives found in markets like California or New York. The Tar Heel State’s solar success stems from favorable policies including renewable energy portfolio standards that require utilities to source increasing percentages of power from solar, combined with investor-friendly regulatory frameworks that attracted massive utility-scale solar development. Duke Energy, which dominates the state’s electric utility landscape serving the majority of North Carolina customers, has become one of the nation’s largest utility solar investors while also supporting residential and commercial solar through interconnection programs and green tariff offerings. The state’s excellent solar resource with good irradiance levels throughout the Piedmont and Coastal Plain regions supports productive installations, while the Research Triangle’s tech-savvy population and Charlotte’s business community provide sophisticated customer bases for residential and commercial solar. North Carolina’s agricultural heritage creates opportunities for farm-based solar installations that combine energy production with continued agricultural use. Hurricane preparedness and resilience concerns increasingly drive interest in solar-plus-storage solutions, particularly in coastal communities from Wilmington to the Outer Banks. The state’s competitive electricity rates require solar contractors to present compelling economic propositions, but the combination of federal tax credits, Duke Energy’s programs, and declining installation costs makes solar increasingly attractive. North Carolina’s established solar workforce and supply chain infrastructure, developed through years of utility-scale development, now supports residential and commercial growth as the market continues maturing.

Local Market Knowledge

We understand North Carolina's unique market dynamics and consumer behavior.

Dominate Local Search

Get found when North Carolina customers search for your services online.

Proven Growth Strategies

Strategies that have helped North Carolina businesses grow 300% on average.

Market Insights

Understanding the Solar Market

The solar market presents significant opportunities for businesses that understand how to reach today’s customers.

$2.1 billion
Total market size
12.4%
Annual growth rate
310
Number of businesses
8,200
Industry employment
Why Choose Us

Why North Carolina Solar Businesses Trust Us

We've helped hundreds of solar businesses across North Carolina grow their businesses. Here's why they choose us.

Industry Specialists

We focus exclusively on solar marketing – it's all we do.

Local Market Expertise

We understand North Carolina's unique market and how to reach your customers.

Proven Results

Our North Carolina clients see an average 300% increase in qualified leads.

No Long-Term Contracts

We earn your business every month through results, not contracts.

Our Track Record

19+
Years Experience
500+
Clients Served
4.9
Google Rating
300%
Avg. Lead Increase
Local Markets

Solar Marketing by City

Discover opportunities in North Carolina's key markets.

Charlotte

Pop: 874,579

Charlotte’s booming population and business community create substantial solar opportunities in North Carolina’s largest city. Duke Energy Carolinas territory provides interconnection support while the city’s corporate sustainability commitments drive commercial solar development. Affluent suburbs like Ballantyne and Myers Park feature…

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Raleigh

Pop: 467,665

Raleigh anchors the Research Triangle’s tech-savvy solar market where educated professionals embrace clean energy solutions. Duke Energy Progress serves this rapidly growing region with supportive solar programs. State government presence adds commercial opportunities while surrounding Wake County suburbs provide consistent…

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Durham

Pop: 283,506

Durham’s progressive culture and university influence drive strong solar adoption in this Research Triangle city. Duke University’s sustainability leadership inspires community interest while the city’s diverse neighborhoods offer varied installation opportunities. Growing tech sector employment brings environmentally conscious residents seeking…

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Greensboro

Pop: 299,035

Greensboro serves the Piedmont Triad’s solar market where manufacturing heritage meets growing clean energy interest. Duke Energy Carolinas territory provides consistent utility support while the region’s affordable housing stock makes solar economically accessible. Multiple colleges and universities contribute to environmental…

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Wilmington

Pop: 115,451

Wilmington’s coastal location drives unique solar demand focused on hurricane resilience and energy independence. Solar-plus-storage systems attract homeowners concerned about storm-related outages. Duke Energy Progress serves this growing coastal region where tourism and retirement community growth sustain residential installation opportunities.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence
Market Insights

North Carolina Solar Market Challenges

North Carolina's solar market presents specific challenges that require tailored marketing approaches.

Hurricane and Storm Resilience

Hurricane and Storm Resilience is a common challenge in the North Carolina market that affects many solar businesses.

Our Solution: North Carolina's hurricane exposure, particularly in coastal and eastern regions, requires careful attention to mounting system wind ratings and storm resilience. Customers increasingly demand battery backup systems, and contractors must address storm damage concerns while demonstrating system durability and warranty protections.

Duke Energy Market Dominance

Duke Energy Market Dominance is a common challenge in the North Carolina market that affects many solar businesses.

Our Solution: Duke Energy's dominant market position means contractors must thoroughly understand Duke's interconnection processes, time-of-use rate structures, and program requirements. Changes to Duke's policies significantly impact the entire state market, requiring contractors to stay informed and adapt quickly to utility program modifications.

Moderate Electricity Rates

Moderate Electricity Rates is a common challenge in the North Carolina market that affects many solar businesses.

Our Solution: North Carolina's electricity rates fall below national averages, creating tighter economic margins for solar installations compared to high-rate states. Contractors must carefully model savings and emphasize long-term value while managing customer expectations about payback periods that may be longer than solar-friendly markets.

Utility-Scale Competition

Utility-Scale Competition is a common challenge in the North Carolina market that affects many solar businesses.

Our Solution: North Carolina's massive utility-scale solar development means the residential and commercial market competes with large projects for workforce and attention. Some customers perceive utility-owned solar as sufficient for environmental goals, requiring education about the distinct benefits of customer-owned distributed generation.

HOA and Covenant Restrictions

HOA and Covenant Restrictions is a common challenge in the North Carolina market that affects many solar businesses.

Our Solution: North Carolina's numerous planned communities and homeowner associations sometimes impose restrictions on solar installations. While state law provides some protections for solar rights, navigating HOA approval processes and addressing aesthetic concerns requires patience and experience in managing community relationships.
FAQs

North Carolina Solar Marketing Questions

North Carolina solar customers benefit from the federal Investment Tax Credit and Duke Energy’s various solar programs including net metering and green tariff options. The state eliminated its state tax credit but federal incentives combined with declining installation costs maintain solar’s economic viability. Some municipalities offer additional local incentives.

Duke Energy Carolinas and Duke Energy Progress both offer interconnection for residential and commercial solar systems with net metering credits at varying rates depending on the specific tariff. Applications are submitted online through Duke’s portal, with review timelines depending on system size and grid location. Contractors must be familiar with Duke’s technical requirements.

Yes, battery storage is increasingly popular in North Carolina, driven primarily by hurricane preparedness and resilience concerns. Coastal residents particularly value backup power capabilities, while Duke Energy’s time-of-use rates make batteries economically beneficial for peak demand management. The combination of storm concerns and rate structures supports strong storage attachment rates.

North Carolina law prohibits deed restrictions that completely prevent solar installations, but allows reasonable aesthetic requirements. HOAs can require specific equipment placement or appearance modifications as long as they don’t unreasonably increase cost or decrease efficiency. Contractors should help customers navigate HOA approval processes while knowing legal protections.

North Carolina homes feature predominantly asphalt shingle roofs well-suited for standard solar mounting systems. Coastal areas include more metal roofing for hurricane durability, which accommodates solar with appropriate clamps. Some historic districts in cities like Wilmington and Charlotte require careful attention to preservation guidelines when designing visible solar installations.

Ready to Dominate North Carolina's Solar Market?

Let's discuss how we can help your North Carolina solar business attract more customers and grow your revenue.

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