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Serving Delaware Solar Businesses

Expert Solar Installation Across Delaware

Smart Clean Energy Investments for the First State

Local Market Expertise
Nationwide Coverage
Proven Results
Local Expertise

Why Solar Companies Choose Lead Marketing Strategies

Delaware may be the second smallest state by area, but it has emerged as a significant player in the Mid-Atlantic solar market, combining favorable sunshine resources with strong incentive programs that make solar installations financially compelling throughout the First State. The state’s commitment to renewable energy has produced robust support mechanisms including Solar Renewable Energy Credits (SRECs), net metering policies, and utility programs that enhance solar economics for residential and commercial customers alike. Delaware’s coastal location provides excellent solar resources, with properties throughout the state receiving ample sunshine to support productive photovoltaic systems year-round. The state’s relatively high electricity rates, influenced by regional energy markets, create meaningful savings opportunities for solar adopters who can significantly reduce utility bills while hedging against future cost increases. Delaware’s SREC program provides ongoing income to solar system owners, with certificates representing the environmental benefits of clean energy generation that can be sold for additional revenue beyond direct electricity savings. The state’s experienced solar installation community brings specialized expertise to coastal conditions, historic property considerations, and regional utility requirements. From the beaches of Sussex County to the urban corridors of Wilmington and Dover, qualified solar professionals assess each property’s unique characteristics to maximize system performance and financial returns. Delaware’s compact geography means most residents have access to experienced installers familiar with local permitting requirements and utility interconnection processes. The growing awareness of climate change impacts has accelerated solar adoption throughout Delaware, with residential and commercial installations increasing steadily.

Local Market Knowledge

We understand Delaware's unique market dynamics and consumer behavior.

Dominate Local Search

Get found when Delaware customers search for your services online.

Proven Growth Strategies

Strategies that have helped Delaware businesses grow 300% on average.

Market Insights

Understanding the Solar Market

The solar market presents significant opportunities for businesses that understand how to reach today’s customers.

$287 million
Total market size
17.8%
Annual growth rate
95+
Number of businesses
1,650+
Industry employment
Why Choose Us

Why Delaware Solar Businesses Trust Us

We've helped hundreds of solar businesses across Delaware grow their businesses. Here's why they choose us.

Industry Specialists

We focus exclusively on solar marketing – it's all we do.

Local Market Expertise

We understand Delaware's unique market and how to reach your customers.

Proven Results

Our Delaware clients see an average 300% increase in qualified leads.

No Long-Term Contracts

We earn your business every month through results, not contracts.

Our Track Record

19+
Years Experience
500+
Clients Served
4.9
Google Rating
300%
Avg. Lead Increase
Local Markets

Solar Marketing by City

Discover opportunities in Delaware's key markets.

Wilmington

Pop: 70,898

Delaware’s largest city leads state solar adoption with diverse residential neighborhoods and significant commercial development. Wilmington’s corporate presence and proximity to Philadelphia drive environmental awareness, while urban density supports rooftop solar throughout the city.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Dover

Pop: 39,403

The state capital combines government facilities with surrounding suburban and agricultural areas creating varied solar opportunities. Dover’s central Delaware location provides excellent sunshine while supporting diverse residential and commercial installations.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Newark

Pop: 33,398

Home to the University of Delaware, Newark benefits from academic sustainability research and student environmental activism. The college town atmosphere drives adoption of clean energy technology among environmentally conscious residents and local businesses.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Middletown

Pop: 22,350

One of Delaware’s fastest-growing communities, Middletown represents an expanding solar market with new residential construction and established neighborhoods. The town’s suburban character and family demographics drive interest in long-term energy savings.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence

Rehoboth Beach

Pop: 1,588

This popular coastal resort town demonstrates strong solar adoption among permanent residents and vacation property owners seeking to offset high summer electricity costs. Coastal sunshine and tourism-driven environmental consciousness support the local solar market.

Opportunities:

  • Strong local demand for solar services
  • Less saturated digital marketing landscape
  • Opportunity to build dominant local presence
Market Insights

Solar Challenges in Delaware

Delaware's solar market presents specific challenges that require tailored marketing approaches.

Coastal Weather Exposure

Coastal Weather Exposure is a common challenge in the Delaware market that affects many solar businesses.

Our Solution: Delaware's Atlantic Ocean and Delaware Bay coastlines expose many properties to salt air, humidity, and coastal storms. Solar installations require corrosion-resistant components and mounting systems designed for marine environments.

Hurricane and Storm Considerations

Hurricane and Storm Considerations is a common challenge in the Delaware market that affects many solar businesses.

Our Solution: Delaware's coastal location means exposure to occasional tropical weather systems and nor'easters. Solar installations must meet stringent wind resistance requirements while protecting electrical systems from storm-related surges.

SREC Market Fluctuations

SREC Market Fluctuations is a common challenge in the Delaware market that affects many solar businesses.

Our Solution: While Delaware's SREC program provides valuable ongoing income, certificate prices fluctuate based on market conditions and policy changes. Understanding current SREC values and market trends helps with accurate financial projections.

Limited Roof Space

Limited Roof Space is a common challenge in the Delaware market that affects many solar businesses.

Our Solution: Delaware's older housing stock, particularly in northern counties, often features smaller or complex roof configurations that limit solar panel capacity. Creative system designs and ground-mount alternatives may be necessary for some properties.

Utility Process Timelines

Utility Process Timelines is a common challenge in the Delaware market that affects many solar businesses.

Our Solution: Delmarva Power interconnection processes can affect project timelines, requiring proper documentation and coordination. Experienced installers maintain relationships with utility representatives to facilitate smooth project completion.
FAQs

Delaware Solar Marketing Questions

Delaware solar systems generate Solar Renewable Energy Credits representing clean energy production. These SRECs can be sold to utilities needing renewable energy compliance, providing ongoing income beyond direct electricity savings for system owners.

Delaware solar installations benefit from federal tax credits, the state SREC program, net metering, and property tax exemptions. The Green Energy Program may offer additional rebates for qualifying customers through participating utilities.

Yes, Delaware’s net metering policy allows solar customers to receive credit for excess energy exported to the grid. Credits carry forward monthly and can offset electricity purchases during lower production periods throughout the year.

Coastal Delaware installations use marine-grade mounting hardware and corrosion-resistant components designed for salt air exposure. Quality equipment rated for coastal environments ensures long-term durability and reliable performance despite proximity to water.

Delaware solar installations typically achieve payback within 7-10 years when accounting for federal incentives, SREC income, and electricity savings. High regional electricity rates and strong incentive programs support compelling return on investment.

Ready to Dominate Delaware's Solar Market?

Let's discuss how we can help your Delaware solar business attract more customers and grow your revenue.

Solar Marketing in Other States

We serve solar businesses nationwide. Find marketing services in your state.