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Dominique Key, Chief Marketing Officer, Solar Marketing Strategies
Solar branding, content & reputation
CMO & Co-Owner • Commack, New York

Dominique Key

Chief Marketing Officer, Solar Marketing Strategies

I help solar installers become the name local homeowners trust first when they decide to make the switch.

Dominique Key supports solar installation companies and the homeowners they serve by crafting clear, human marketing that makes choosing solar feel safe and simple. The result is a stronger local reputation for installers and a steady stream of homeowners who are informed, confident, and ready to take the next step.

Areas of Expertise

How Dominique helps solar businesses grow

Solar Brand Development

Shapes a clear and trustworthy identity for solar installers so homeowners can quickly see who you are and why you are the smart local choice.

Homeowner-Focused Messaging

Turns complicated solar details into plain, friendly language that helps families understand their options and feel confident making a decision.

Lead Generation for Solar Installers

Builds campaigns that connect with homeowners already researching solar, filling your calendar with real conversations instead of cold pitches.

Website Conversion Strategy

Refines solar websites with clear service pages, simple quote request paths, and helpful answers that turn curious visitors into actionable leads.

Visual Identity and Design

Oversees visuals, proposals, and digital assets that give solar companies a polished, approachable presence at every customer touchpoint.

Local Market Positioning

Helps installers stand out in their service areas through reputation-driven marketing, local content, and customer stories that build natural trust.

The Approach

A trusted solar partner for growth

Many solar installers are excellent at putting panels on roofs but do not always know how to get the right attention from nearby homeowners. I help close that gap by uncovering what makes your company the kind of choice a neighbor would recommend. That might be your crew's local roots, your patient approach to explaining financing, or the way you treat each roof as if it were your own. From there, we shape a brand message that feels genuine and memorable, never pushy or corporate.

I start every partnership by asking questions and listening. I want to know your service area, your typical homeowner, your best sources of repeat business, and the specific goals you are working toward. Then I build a practical marketing plan around those answers. Whether it is a website that speaks clearly to first-time solar shoppers, local search content, or follow-up campaigns for past inquiries, each step is designed to bring you qualified conversations with families who are actively weighing solar options.

Solar Marketing Strategies is run by my husband Ken Key and me, which means our clients get direct access to the owners who care most about their success. My focus is on visual branding, messaging, and client relationships, while Ken contributes the analytical and technical side that helps us track what works and adapt quickly. As a mom and co-owner, I know how important trust and follow-through are in every decision, and I bring that same standard to the solar installers who partner with us.

“I treat your solar company's growth like my own family's next big decision, and I show up for it with the same care, honesty, and commitment I would want for myself.”
15+
Years in brand & marketing
1:1
Personal involvement on every account
100%
Custom strategy, never templated
Credentials & Experience

Why solar businesses trust Dominique

Creative Direction & Brand Strategy

Specializing in business development, creative direction, graphic design, and strategic marketing.

Relationship-First Partnership

Known for communication, transparency, and accessibility from the first conversation.

Agency Partnerships

Solar Marketing Strategies is a Google Partner, Meta Business Partner, and Microsoft Advertising Partner.

Ready to grow your solar with Dominique?

Book a free strategy call and get a clear, no-pressure plan for growth.

Let's Talk Growth

Ready to Grow Your Solar?

Get a free website analysis and discover how we can help you attract more customers and dominate your market.

No contracts • No obligations • 100% free consultation

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