Expert tips, strategies, and insights to help your solar business thrive in the digital age.
Introduction to Solar SEM in Utah 2024 Understanding the Solar Market in Utah The solar energy market in…
Introduction to Solar Content Marketing in 2024 Importance of content marketing in the solar industry In an era…
Harnessing the Power of Solar SEO in New York Understanding the importance of localized SEO for solar companies…
Illuminating the Path Understanding the solar market in California California’s solar market is one of the most vibrant…
Introduction to Solar PPC Management in Ohio Understanding the Solar Market in Ohio Ohio is embracing solar energy,…
Introduction to Solar SEO in Florida The importance of SEO in the solar industry In today’s rapidly growing…
Introduction to Solar SEM Marketing Understanding Solar SEM Marketing Search Engine Marketing (SEM) has become an invaluable tool…
Introduction to Solar Marketing Innovations in Texas The Growing Importance of Solar Energy in Texas Texas stands at…
Introduction to Solar SEO in Pennsylvania The importance of solar SEO in the digital age In today’s online-centric…
Illuminating the Solar Landscape in North Carolina Overview of the Solar Industry in North Carolina North Carolina’s solar…
Introduction to Solar Analytics The Evolution of Solar Energy Analysis Solar energy analysis has undergone a remarkable transformation…
Introduction to Labor Day Solar Marketing Strategies The Importance of Holiday Marketing in Solar Holiday marketing, particularly around…
We've spent over a decade exclusively helping solar companies grow their business. Our advice isn't generic - it's battle-tested strategies that have generated thousands of installations.
We don't work with restaurants, dentists, or law firms. We focus 100% on solar companies, which means we understand installation sales, financing conversations, and the long research cycles that solar requires.
Our strategies have helped solar companies generate thousands of qualified leads, dominate local search results, and build reputations as the go-to installers in their markets.
Every article we publish includes specific tactics you can implement today. No fluff, no theory - just practical strategies that work for solar businesses.
Get answers to the most common questions solar companies ask about digital marketing, lead generation, and growing their business.
Most successful solar companies invest 5-10% of their revenue into marketing. For a growing installer, we typically recommend starting with $2,000-$5,000/month focused on local SEO and Google Ads, then scaling up as you close more installations. Established companies often invest $5,000-$15,000/month across multiple channels.
The most effective channels for solar companies are: 1) Local SEO and Google Business Profile (captures ready-to-buy homeowners), 2) Google Ads for high-intent keywords, 3) Content marketing for education and trust-building, 4) Social media for brand awareness and community engagement, and 5) Reputation management for review generation. The right mix depends on your market, competition, and budget.
SEO for solar typically takes 3-6 months to show meaningful results. You'll usually see Google Business Profile improvements within 30-60 days, while organic website rankings for competitive terms like 'solar installers in [city]' take longer. The good news is that once you rank, you get leads without paying per click.
Focus on hyperlocal. National companies spread their marketing budget thin across the entire country. By focusing on your specific service area, you can outrank them for local searches. Emphasize your local expertise, responsiveness, and community connection - things national companies can't replicate.
Extremely important. 88% of consumers trust online reviews as much as personal recommendations. For a major purchase like solar, reviews are often the deciding factor. Focus on getting reviews on Google, SolarReviews, and Facebook. Aim for 50+ reviews with a 4.8+ star average to stand out.
Both have their place. Paid advertising (Google Ads, Facebook Ads) delivers immediate leads but stops when you stop paying. Organic marketing (SEO, content) takes longer to build but creates lasting lead flow. We recommend starting with a foundation of local SEO, then adding paid advertising to accelerate growth.
Get a free website analysis and discover how we can help you attract more customers and dominate your market.
No contracts • No obligations • 100% free consultation
